"What drew our attention in D624 was the transformation of a window screen to an art space, that basically works as a center point rather than an exhibition space. A dynamic extrovert force.

The examination of the characteristics of the space, its purpose concerning the way art is being exploited and the effect this has on contemporary art "production" triggered us to form the "pop up" project."

What is the "pop up" project?

The "pop up" project is an attempt to find a correlation between the actual space and a digital interactive environment (the internet) and create a parallel space, a parallel reality. POP UPS (commercial windows) appear as pirate ads in various websites and are most often annoying to users.

The project will be developed in three stages:

On the first week empty pop up windows will appear on many art gallery websites. During the second week iconic pop ups will invade the pages of D624's own website. And finally on the last and third week a virtual pirate action on major art-related websites around the world will be projected on the D624 space.